ADVISORY

Build competitive advantage as AI reshapes your industry.

Strategic advisory on how AI changes your industry and which capabilities and business models your business should develop to compete effectively.

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Strategy - Decide where to play and how to win

Leverage our internationally recognised work on platforms, ecosystems and AI-driven industry change to develop your strategy. Trusted by CEOs at more than 40 Fortune 500 firms globally.

01 / Ecosystem mapping and strategy

Where to play. How to win.

Map your industry's playing field and assess how AI changes the relationships, roles and control points within it.

We help you identify where value is moving, choose your competitive position and develop the ecosystem strategy and partnerships that support it.

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02 / Capability stack and business model innovation

What it takes to win.

Define the capability stack and business models that support your chosen position.

We help you identify which capabilities AI commoditises, which become sources of advantage, and what to own, build or access through partners.

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03 / AI-native operating model

How to organise internally to win.

Design the workflows, shared capabilities and decision rights needed to deliver your strategy.

We help you connect individual AI initiatives around a shared capability stack, so they strengthen the business rather than remain isolated automations.

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Client transformation - Develop thought leadership and transformation playbooks to guide your clients

Bring the rigor and research behind Reshuffle and the Berkeley AI Index to develop your thought leadership and client advisory playbooks.

01 / Category creation and positioning

Define the transformation your business enables.

Define the category your business occupies and the value you help clients achieve.

We help you connect your capabilities to a clear market position and a compelling explanation of why clients should choose your business.

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02 / Industry intelligence and thought leadership

Develop the perspective that supports your market position.

Build an evidence-based perspective on your clients' industry and the opportunities ahead.

We develop original research that substantiates your thought leadership and helps clients assess their strategic choices.

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03 / Client transformation playbooks

Equip your teams to guide client transformation.

Translate that perspective into playbooks your teams can apply with clients.

We develop the frameworks and decision guides that connect clients' strategic choices to the capabilities, business models and operating models they need.

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